Orthex Group developed into a leading Nordic designer, producer and marketer of household products under Intera’s ownership. The Group products are sold under well-known consumer brands such as Smartstore, Gastromax, Kökskungen and Orthex. The Group sells its products to end customers through most of the major retail chains and discount stores in the Nordic countries and also has significant sales in Central Europe.
In 2015, Orthex Group was the market leader in the Nordic household plastic products market and the Swedish kitchen utensils market. The Group’s revenue in 2014 amounted to approximately €60 million.
For Orthex’s Kallonen, things are looking good
Almost every Finn in their thirties had to make a decision before they went sledding back in the day: Sarvis or Orthex? When it came to buckets, the choice was easy: you took the one available on the store shelf. But sleds were another story – you were looking for the best glide and speed. And this made the decision more difficult.
Today, Orthex offers a whole range of products for various household, cooking and storage needs, as well as quality plastic products suitable for gardens and patios. Kids have been offered a product range of their own, Joy, which includes the aforementioned, familiar snow discs and sleds.
Like many other successful companies, Orthex had its beginnings in a basement. In 1953, Kari Kallonen’s father established Ruiskumuovi Oy and began operating from his home in Lohja.
”Dad started by making combs and shirt clips in our basement. We’re actually lucky enough to have our first machine safely stowed away in the Lohja Museum,” says Kari Kallonen, a third-generation entrepreneur. ”Our family hails from Vyborg, where my grandfather ended up after leaving Savo and staying a brief stint in Helsinki. In Vyborg, my grandfather made his living as a grocer.”
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